CéVéčko.cz

Martin Sterling

Chief Commercial Officer

m.sterling@email.com · +44 7700 900990 · London
linkedin.com/in/msterling

Profile

Commercial director with 15 years of experience in B2B SaaS and telecoms. I specialise in building and scaling sales teams, entering new markets and setting up repeatable sales processes. Over my career I have grown a sales team from 4 to 45 people and increased annual revenue from £3M to £16M.

Experience

Chief Commercial Officer2019 – present
Mews Systems

I own the entire commercial strategy and its execution.

  • Grew annual recurring revenue (ARR) by 320% in 4 years
  • Led expansion into 6 European markets
  • Built and lead a 45-person sales team
  • Introduced a unified sales methodology and CRM processes
Sales Director2014 – 2019
Kiwi.com

I built the B2B segment practically from scratch.

  • Reached £4.5M in annual revenue from the new segment
  • Hired and trained a 12-person sales team
  • Closed strategic partnerships with airlines
Key Account Manager2009 – 2014
Vodafone

I managed key corporate clients.

  • Regularly exceeded the sales plan by 25%
  • Kept key client churn below 5%

Education

MBA, Strategic Management2012 – 2014
Rotterdam School of Management
BSc Economics2004 – 2009
London School of Economics

Competencies

Team building
Growth strategy
Negotiation
P&L management

Certificates

MEDDIC Sales Methodology2020
MEDDIC Academy
Strategic Leadership2018
INSEAD