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David Poole

DP

Growth Marketing Lead

david@poole.io · +44 7700 900001 · London
linkedin.com/in/dpoole

Profile

Growth marketer focused on user acquisition and retention in tech startups. Over the past 5 years I have helped three products grow their user base by hundreds of percent. I love experimentation, fast iteration and data-driven decisions.

Experience

Growth Marketing Lead2021 – present
Productboard

I lead the growth team and the whole acquisition strategy.

  • Increased sign-ups by 240% year over year
  • Lead a 6-person growth team
  • Built a culture of A/B testing and fast experiments
Performance Marketer2018 – 2021
Shoptet

I scaled acquisition campaigns.

  • Expanded acquisition to 5 marketing channels
  • Doubled the number of new customers per year

Projects

Referral program2022
Design and launch

A referral program for existing users.

  • Drove 18% of all new sign-ups
A/B testing framework2021
Initiator

An internal tool for experiments.

  • Sped up campaign iteration by 50%

Skills

Performance marketing
Analytics
Automation
CRO

Certificates

Meta Blueprint2022
Meta
Google Analytics 42023
Google